The adidas Seeding Program & All About Shoes

I could hardly believe my eyes when Tey SMSed me regarding my successful bid for the adidas Seeding Program. The Seeding Program is actually a wear test program initiated regionally to get runners to try out their latest shoes, just before they hit mass market. This program was opened to Pacesetter members and 5 were selected, so to me, it's like winning the lottery. But I did write one hell of a resume! What made me even more anxious when Tey SMSed me was that I won't be in office for 2 weeks and therefore will not know for sure if I was one of the successful one. Thankfully, I need not go into the office just to retrieve the email, thanks to Phyllis who forwarded me the email notification.

This morning I hastened to the adidas HQ at Plaza Damansara and was promptly attended by Mr Krishnan, adidas' Director of Running. Also exchanged some ideas with Mr Darren Choy, the MD. Then Krishnan dragged out a box filled with running shoes and I took the chance to try out several pairs which were the adiZero CS, the new Supernova Cushion and also the one which was alloted to me, the Response Cushion. Too bad they don't have my size for the Supernova because it's super plush! Here are some photos I took.

Nice surroundings of Plaza Damansara

The adidas reception


adiZero LT. Chen will like this!

adiZero CS

From left: Supernova Control, Supernova Cushion, adiZero CS, adiStar Control

The Response Cushion back at home

Brotherhood of Shoes

After taking a look at the number of running shoes I've had plus those in active duty, I feel very fortunate and blessed. There are many out there who have to scavenge for something to protect their feet from the elements much less have dedicated pairs for running. What we have in plentiful should be shared out and while the shoes can't be worn for running, they can still be useful for those underprivileged kids. Who knows, the shoes that we donate will end up on the feet of a future leader or world class athlete?

Watch this space for updates.