Technology for Beijing

Nike have started an ad blitz to showcase their latest line of breakthrough products developed in conjunction with the Beijing Olympics next month. Some of the technology they put into their shoes are stupendous. Don't forget to check out the Video tab and view the Running related ones. Of particular interest are the ones on the Zoom Victory+, Lunar Racer, and Distance Singlet (it's like some crimping technology). The designers also talk about the thought process behind their concepts - you'd be interested to know the reason behind the Zoom Matumbo - a 4-spiked 5,000m flat - name.

Head on to http://www.runnersmalaysia.com.my and click on the Zoom Victory+ ad in the middle.