"Nike "Training on the Run" program. Sign up today and have a customized training program sent directly to your mobile phone. You can create an individualized 5K, 10K or half marathon training program...and take it "to go." Each day you'll receive daily training instructions sent via text message directly to your mobile phone."
The above program was initiated in the US by Nike and caters to an extensive range of mobile subscribers in the States. To find out more, hit this link http://nike.wigglewireless.com/.